El Arsenal
Instituto Nacional de Bellas Artes, 2023
Scope
• Brand Identity
• Brand Architecture
• Communication Strategy
In 2023, the National Institute of Arts initiated the development of a circuit dedicated to artistic production and education, stemming from donating a space formerly known as “El Arsenal,” a historic military site. This space has been transformed into an artistic hub, including a film archive, an art vault, and other facilities. For this project, I proposed the branding for the main building, a structure with an arched roof designed for artistic education. This venue hosts integrative programs that connect and interweave the various schools of artistic education nationwide, fostering collaboration and creative innovation.
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This branding proposal is inspired by the structural essence of the arched roof, using a visual narrative that aligns with the minimalist style of the space’s signage. Through this approach, we aim to capture and reflect the inherent simplicity and elegance of the architecture, ensuring that our brand identity resonates with the aesthetics and values of the environment.
